500 CMO’s from different companies were invited to the Van Nelle Fabriek in Rotterdam, The Netherlands for an array of presentations by (inter)national speakers (among which Nicola Mendlsohn, VP Facebook EMEA). There were various fun activations and breakout sessions that informed the audience about the latest and greatest of the Facebook Family of Apps and Services.
International Orange covered the event concept and design, content creation, activations, show control and the productional execution.
A content driven program that runs according to the fiscal years, aiming to connect a group of 30 Business Partners to the Vodafone/Ziggo brand. The core of the program consists of finding a creative balance between content and experience. International Orange created and launched this approach and has executed the activation events for three consecutive years. A sales driven alliance program that creates value for the Achiever (a high potential or performer of one of the selected Business Partners) as well as for Vodafone/Ziggo.