500 CMO’s from different companies were invited to the Van Nelle Fabriek in Rotterdam, The Netherlands for an array of presentations by (inter)national speakers (among which Nicola Mendlsohn, VP Facebook EMEA). There were various fun activations and breakout sessions that informed the audience about the latest and greatest of the Facebook Family of Apps and Services.
International Orange covered the event concept and design, content creation, activations, show control and the productional execution.
In close cooperation with INTERSPORT International Corporation, International Orange organizes a twice-yearly event: The INTERSPORT Go To Market meeting. INTERSPORT National Organizations (buyers) and global sports brands come together to present their new collections and marketing strategies, to finalize the buying process before starting the market process.
International Orange takes responsibility for the production & coordination of this 5-day event, including all day plenary presentations, daily meetings, brand evenings and more.